Real People. Real Views.

This blog is one of my side projects and it will touch on random topics / everyday subjects from the heavy to the light-hearted or even candid. They will come from various people from all walks of life - they could be friends, acquaintances or complete strangers. This is not a 5-minute fame kinda thing but more so for us to tell the world that everyone has their own POV - whether you deem them important or not. It is about mutual respect, understanding and most importantly, it is about LISTENING.

p/s : I strive to keep it as real as possibly allowable
pp/s : For those who has a POV to share - do drop me a note!

Tuesday, December 21, 2010

An Encounter with... A Publisher

Name    : Zeeshan Pasha               
Age :        1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1….. (Yeah tell me about it…takes a lot of patience and focus to count them all, well they add up to 33)
Where Are You From?   : Born and brought up in Bangalore, India.
Currently Residing In…   : Perth, Australia
What Do You Do For A Living?     :  Entrepreneur, Marketing and Business Strategist

AEW   : Congratulations on the launch of NifNex. I heard this has been a long time coming. How are you feeling now?     
ZP      :    I am definitely excited with the launch of Nifnex. We have been online for a few months now but the publication certainly gives me a true sense of launch.
AEW   : I’d really like to know about the journey you took towards the launch of NifNex. Pray tell.  
ZP      :    This simple idea came to me one day when we were living in Canberra. There are job boards for employers to advertise their positions vacant and job seekers flock there to apply. Why wasn’t there a pool of job seekers who without revealing their identities can be found by employers on one site and they request to meet you? Really turn the tables.
As professionals we certainly don’t have time or a real need to see what other jobs are out there that requires our experience and skills. It is not necessarily a bad or greedy thing but sometimes it’s just good to be informed and know for yourself what’s out there.
Considering I had no experience in the recruitment industry, I didn’t know for sure if this is something that could work but as a job seeker/professional sales person/ prospective candidate, I would have loved to have this facility but only if it is confidential, doesn’t reveal my name, age, sex etc.
I then got into the recruitment industry (traditional recruitment). I found that I do have a passion for recruitment and was good at dealing with candidates, employers and also had the gift to link the right candidate with the right employer. All they needed was facilitation by the right recruiter (me).
This brings us to the name Nifnex. It stems from the word Nifty Nexus meaning Smart Links. It is the link between employers, candidates and recruiters. Two platforms – online and print.
All the above reasons led me to setup Nifnex.
AEW   : I understand NifNex is essentially both a print and an online platform catering to the recruitment process. Can you sum up how this works?  
ZP      :    Although the online platform seems to work for most, we wanted to also tap into the market that enjoys the print format. Uncle Joe who runs a coffee & pizza shop around the corner would have no idea how to find staff on Fridays except he would get his nephew to fill in for a few hours and possibly stick a sign up on the window saying “STAFF WANTED”. There’s got to be a better way. What if we had a career paper just like a newspaper with people looking for jobs within various industries and categories and it was delivered to businesses? Job seekers are identified only by their registration ID, experience, skills and personality. This is the core info that all employers look for in any given industry. The publication needs to have articles and current information for business owners in areas such as tax, accounting, legal etc. Add to that some positive reinforcements on how to grow their business. Well, that’s what NifnexPublication has. This can be downloaded from Nifnex
AEW    : So, can someone like me actually also apply as a Candidate / Employer? Or is it strictly for Australian citizens / PRs?           
ZP      :    Currently Nifnex is limited to people looking for jobs in Australia. However, the New Year will see the launch of Nifnex on a platform that will allow international registrations.
AEW   :  Oh! Nice. I see that there’s even a “modeling” section in your publication and I assume this is targeted at models-wannabe? Why was this created?     
ZP      :    The modeling section is a platform for models looking for work.  There are a lot of people looking to promote their businesses and Nifnex provides them the ease of finding a promotional model to be the face of the business or for a launch of a new product.
AEW   : It’s truly a versatile platform that you have built and you have a lot of avenues for advertising opportunities – which is good. I don’t suppose you have any plans in the near future to launch into ground events as well as social media marketing as well, do you?    
ZP      :    Who knows…for Nifnex it’s all about being current and up to speed with the latest marketing trends. As the name signifies, we are different, trendy, energetic and wanting to be innovative. Right now however, the focus is to go national with the publication and take the online platform international. 
AEW   : Wow. Big stuff coming up, yea? Tell me, what is your ultimate goal for NifNex.      
ZP      :    Ultimate goal is for all employers, candidates and recruiters to be linked through Nifnex internationally.
AEW   : Achieving this is definitely part of achieving your dreams, yes? Any words for the rest of the world out there who are working towards achieving their dreams?      
ZP      :    Stick to your idea and think outside the square as to how you can make it happen. Family comes first, so as long as you are not compromising your family and your commitments, move along steadily and don’t give up.
AWP :   Aww… that was a nice touch there. Family comes first. Well, Zee, I wish you all the best in the future undertakings for Nifnex. Again – who knows what is out there yes? Just BELIEVE *wink*
For more on Nifnex, click HERE!

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